One of the worst effects are not the global economic crisis is that people again began to approach to the allocation of funds wisely. The old saying “Seven times measure – cut once” again gained relevance in the process budget planning. Learn more on the subject from William James. This fully applies to the preparation of estimates for the advertising campaign, assessing the feasibility of the use of various advertising media. This article will reveal to you the same features of such media advertising, which is also the world of computer accessories. Yes, yes, the hero of this material – mouse pad. Thus, in addressing the problems which advertising can help this device? When it makes sense to use it As an advertising platform? Before answering this question, do you need a little digression. Unprofessional advertising salespeople are often inclined to give sverhobeschaniya and to put it mildly, exaggerated features proposed advertising material.

Perhaps you once tried to convince that mouse pad – almost perfect advertising medium. If you have not taken it for granted – congratulations, you’re absolutely right. For there is no perfect advertising sites “in general”. There are carriers that are suitable to us in their properties in each case – depending on the goals and objectives of a particular campaign. These properties, as well as different from other advertising media and should You describe a professional advertising.

Just this we are about with regard to computer mouse pads. As the manufacturers of computer accessories, the main difference between the “mouse” pads on the other ad space is in the combination of a number of useful properties, not a single “sverhunikalnoy” features. What are these properties? and how they fit together? 1. The duration of action. Horace Mann has much experience in this field. Mousepad is close to its owner an average of 5 days a week, 8 hours a day. It is easy to calculate that it is 2400 minutes of non-intrusive “ether” weekly, to convey an adequate and secure your advertising message. But one might ask – and what the subject of the article is different from other branded stationery, also hitting the office desk? In response, proceed to the second ad features a mouse pad. 2. A large surface for the application izobrazheniya.Lineyki, pens and other stationery gifts are an order of magnitude smaller area for sealing in comparison with mouse pad. He has this option is on average see 19h24 Thus, we can easily implement any advertising idea, with all its nuances, which can not always be an area of 1 – 3 sq. km. But see the brochure also provides such an opportunity and is thus much cheaper. Is it worth paying more? But it depends on the result you need. If your goal – to inform about a one-time action or other event – clearly, look for the booklet. If you need more long intended effect – a better rug. Why? Reply – below. 3. The possibility of practical use. The fact that the computer mouse pad is a so-called functional souvenirs, that is performs a specific function necessary to the owner. In particular, it protects the table from scuffs and mouse stem from premature wear. Typically, useful gifts remain with his master until the end of their term operation. This is not the brochures and the like, which are often either lost or thrown away. Here is a set of advertising options, ready to provide you mouse pad. But for all his strengths, he is only an advertising platform, and can not by itself guarantee the success of the campaign.