Saude Gestao

The quality has been regarded as a differentiating element in the care process of the expectations of clients and users of health services. All hospital institution, given its essential mission in favour of the human being, must concern itself with the improved standing of the quality of its management and assistance so that you get a harmonic integration of areas medical, technological, administrative, economic, health care and, where appropriate, in the areas of teaching and research. All that must have as ultimate reason adequate care to the patient. AC monograph research em and TCC the Ministry of health is based on the principle that all the increase in the efficiency and effectiveness in the processes of management and hospital care only has that sense is a patient care service better and more humanized. This improvement in the attention part respect and appreciation to the patient, the humanization of assistance and measures that visen attending to the growing demands and needs of the population, these goals which have been pursued with persistence.

The Ministry of health within its policy of incentive to the development of hospital care to the population and the increase in the quality of management and assistance, has developed great efforts in that area. AD early monograph of Saude Gestao for monographs has both implemented programs as the collaborating centres for the management quality and hospital care, what of humanization of assistance, what of managerial modernization of large establishments, thing of hospital accreditation and made significant investments in the refitted and reform of countless hospitals throughout the country. The collaborating centers program for the quality of management and hospital care was instituted in June 2000. That program, so pioneer, addresses important issues such as the transfer of knowledge, humanization of care, better use of the available material, human and financial resources, expanding, thus, supply and quality of services provided. Early monographs of Maude Ultra monograph is is, thus, important step for the confrontation of the managerial problems which go through participating hospitals of the its. The key point of this program is to find alternatives to issues as the increasing evolution of the relationship between the various institutions and the development of conditions that make, indeed, health services more effective, consistent and articulated, so that the exchange of experiences bring as a common denominator the specific search to meet and address the urgent needs of users, greater than all the efforts of the Ministry of health reason. The specific objective of the collaborating centres program is transfer or build knowledge and technology in all the linked hospitals, enabling them to control the available resources in a rational manner, to minimize administrative costs and production.

The consequent elimination of losses, with the use of efficient and effective organizational routines, generates recipe enough for humanization, hospitality and infrastructure investments become a constant, thus, creating a perfect identification with the clientele. In its form of implementation, the program develops a new proposal in the process of provision of advice and consultancy and dissemination of quality management and assistance hospital, different from the traditional process, normally, given by the hiring of specialized companies. The transfer or knowledge construction process ceases to be one-way, from the company to the hospital, to occur between hospital colleagues, members of the its, which, jointly and severally, they build knowledge and develop technologies through the exchange of experiences, technologies, methodologies of work and knowledge among themselves. The so-called hospitals of collaborating centres are those identified by the Ministry as holders of best management and assistance conditions. Hospitals Clients are selected among those who need help to improve their management and care processes.

The interaction between the two types is given in a two-way process. The benefits of the program are quite diversified, and are in addition to the products generated (managerial and healthcare improvement). The program raises the solidary and participative construction of a policy management for Brazilian hospitals, with common principles, but with regard to the regional peculiarities. Also creates opportunities for hospitals develop discussions centered on a theme of construction of future, that great Brazilian hospitals, holders of the most advanced management models, can, collectively, interact among themselves and even integrate that process an important set of institutions that collect qualification and improvement. Clearly the motivation of the technicians of the collaborating centres and hospitals clients with the development of the programmer, once the exchange of experiences, focuses allowing participants to visualize various ways to approach and solve problems, bringing everyone an aggregate of knowledge and experiences of inestimable value.

Mexican Consulate

Mexico DENIGRATED since a few days on the European continent, a chain of fast food restaurants launched an advertising campaign promoting a new product, where presented a Mexican chaparro, with mask, wrestler and a shawl with the picture of our national flag, which caused the Mexican authorities through the Ambassador, to show their dissatisfaction, asking to withdraw advertisingalso ask for a public apology. Cases like this are repeated every day. The world may have a demeaning of us Mexicans and Mexico image itself is incredible. Is it possible that a worldwide known company such as Burger King advertises of Mexico in that way. The worst case is that we allow it. Although the Mexican Consulate has expressed their dissatisfaction, it is not the first time that happens and this kind of facts have never been punished. Just remember some events as July precious when I forget the national anthem or rather say that he sang with tune of the national anthem of United States and Why not was you sanctioned? Perhaps at the time, people booed him, but wasn’t there.

Another similar case is that of Jorge Muniz, who joins the long list of celebrities who forget the national anthem. And thus we can cite a myriad list of cases like these. It is very easy for the press and the public in general make fun of those who have committed this shameful act, but it is enough to ask ten people to see how many of them know the national anthem. Why is all this happening? Why don’t we respect laws or at least have a little respect for our country and patriotic symbols? Whether we like it or not this is what we are, Mexican and if the country is so is because of ourselves, both citizens and rulers, who are the first to lose respect for our country and wrong about everything ourselves as Mexicans to leave other countries to have a picture of us. But as always we will be the first to praise and defend other countries such as United States or Europe, already the Mexicans know always faithful. If we ourselves do not defend and respect our country, who be?